David S. Anderson (USA George Mason Univesity), Richard E. Miller (USA George Mason University)

Health and Safety Communication

A Practical Guide Forward

• Broschiertes Buch

Produktbeschreibung

Health and Safety Communication: A Practical Guide Forward is an easy introduction to the principles and practice of health and safety communications, providing all you need to know to design and implement communications efforts on a wide range of health and safety topics and issues. Whether you're a student grappling with a health communications course or a professional wishing to learn how to communicate health and safety messages effectively to a range of audiences, using a variety of communications media, Health and Safety Communication is all you'll need.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 280
• Erscheinungstermin: 16. Dezember 2016
• Englisch
• Abmessung: 244mm x 173mm x 18mm
• Gewicht: 556g
• ISBN-13: 9781138647442
• ISBN-10: 1138647446
• Artikelnr.: 45655256

Autorenporträt

David S. Anderson is Professor Emeritus of Education and Human Development at George Mason University, USA. Richard E. Miller is Associate Professor at George Mason University, USA.

Inhaltsangabe

Table of Contents
List of Tables, Figures and Messages
About the Authors
Preface
PART 1. HEALTH AND SAFETY COMMUNICATIONS MODEL
Chapter 1. Health and Safety Communications
Chapter 2. The Audience
Chapter 3. Aims and Goals
Chapter 4. Know-Feel-Do Strategies
Chapter 5. Approaches
Chapter 6. Review, Revise and Refine
PART 2. HEALTH AND SAFETY COMMUNICATION APPROACHES
Chapter 7. Campaigns
Chapter 8. Printed Materials
Chapter 9. Working with the Media
Chapter 10. A Public Presence
Chapter 11. Workshops
Chapter 12. Social Media
Chapter 13. Pulling it TogetherAppendix
Glossary
Index