Hyunyi Cho

Health Communication Message Design

Theory and Practice

• Broschiertes Buch

Produktbeschreibung

The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one of a kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.

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Produktdetails

• Verlag: Sage Publications, Inc
• Seitenzahl: 296
• Erscheinungstermin: 26. Oktober 2011
• Englisch
• Abmessung: 235mm x 191mm x 17mm
• Gewicht: 557g
• ISBN-13: 9781412986557
• ISBN-10: 1412986559
• Artikelnr.: 33443887

Inhaltsangabe

Theory-Based Message Design
From Psychological Theory to Message Design: Lessons From the Story of
Gain-Framed and Loss-Framed Persuasive Messages - Daniel O¿Keefe
The Integrated Model of Behavioral Prediction as a Tool for Designing
Health Messages - Marco Yzer
Health Risk Message Design Using the Extended Parallel Process Model -
Michael Basil, Kim Witte
Using Emotional Appeals in Health Messages - Monique Mitchell Turner
Designing Inoculation Messages for Health Communication Campaigns - Bobi
Ivanov
Using Narratives to Promote Health: A Culture-Centric Approach - Linda
Larkey, Amy Hill
Audience-Centered Message Design
The Cultural Variance Framework for Tailoriing Health Messages - Rachel
Davis, Ken Resnicow
The Communication Theory of Identity as a Framework for Health Message
Design - Michael Hecht, HyeJeong Choi
Religiosity, Spirituality and the Design of Health Communication Messages
and Interventions - Cheryl Holt
Addressing Health literacy in the Design of Health Messages - Jakob D.
Jensen
Addressing Fatalism with Health Communication Messages - Lijiang Shen,
Celeste Condit
Deigning Messages for Individuals in Different Stages of Change - Seth
Noar, Stephanie Van Stee
Designing High Message Sensation Value Messages for the Sensation Seeking
Audience - Susan Morgan