Health Service Marketing Management in Africa

Herausgeber: Hinson, Robert; Adeola, Ogechi; Osei-Frimpong, Kofi

• Broschiertes Buch

Produktbeschreibung

This book responds to calls for quality healthcare service management practices or processes from developing economy perspectives.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 308
• Erscheinungstermin: 30. September 2021
• Englisch
• Abmessung: 254mm x 178mm x 17mm
• Gewicht: 535g
• ISBN-13: 9781032176239
• ISBN-10: 1032176237
• Artikelnr.: 62573113

Autorenporträt

Robert Hinson, Kofi Osei-Frimpong, Ogechi Adeola, Lydia Aziato

Inhaltsangabe

About the Editors and Contributors. Acknowledgements. Chapter 1.
Introduction to Healthcare Service Marketing Management: Building
Customer-Driven Health Organisations. Chapter 2. The Societal and
Healthcare Context. Chapter 3. Strategic Planning and Healthcare Services.
Chapter 4. Marketing in Healthcare Management. Chapter 5. Segmentation,
Targeting, and Positioning in Healthcare. Chapter 6. Consumers and Consumer
Behaviour. Chapter 7. Managing the Healthcare Product. Chapter 8.
Utilisation and Pricing of Healthcare Services. Chapter 9. Distribution in
Healthcare Markets. Chapter 10. Integrated Marketing Communications in the
Healthcare Sector: Insights from Sub-Saharan Africa. Chapter 11. Branding
the Healthcare Experience. Chapter 12. Branding for Small and Medium Sized
Healthcare Institutions. Chapter 13. Managing Healthcare Employees.
Chapter 14. Physical Evidence and Healthcare Service Quality Management.
Chapter 15. Developing Customer Loyalty in Healthcare. Chapter 16.
Financing Healthcare and Health Insurance. Chapter 17. Managing Healthcare
Logistics. Chapter 18. Managing Policies and Procedures in Healthcare
Management. Chapter 19. Technology and Health Services Marketing in Africa.
Chapter 20. Application of Technology in Healthcare Delivery in Africa.
Chapter 21. Technology and Social Media in Healthcare Delivery. Index.