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In May 2019, Heavyweight Apparel of NYC launched their campaign, New York Hustle, with all original content made by the brand. Social media was a way to understand our world across a broad range of subjects and other cultures. They created a brand identity system with a functional aesthetic completely counter to any other lifestyle brand out there with their team.

Produktbeschreibung
In May 2019, Heavyweight Apparel of NYC launched their campaign, New York Hustle, with all original content made by the brand. Social media was a way to understand our world across a broad range of subjects and other cultures. They created a brand identity system with a functional aesthetic completely counter to any other lifestyle brand out there with their team.
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