A definition and model for understanding and profiting from personalization. You will get greater clarity and know which levers to pull for more profit.
A definition and model for understanding and profiting from personalization. You will get greater clarity and know which levers to pull for more profit.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Rasmus Houlind is a well-known writer, speaker, and consultant in the Nordics. After ten years of consulting within digital marketing and marketing automation, in 2015 he published his first marketing book (in Danish), Hvis det handler om mig, så køber jeg! (If It's About Me, I'll Buy!). In 2019 he followed up with the omnichannel marketing bestseller Make It All About Me from LID Publishing. Since then, he has evangelized omnichannel marketing and marketing automation from his position as Chief Experience Officer with the Nordic martech company Agillic. He has worked with organizations such as Red Cross, PureGym DK, Tivoli, Matas, Bolia, SPORTMASTER, Imerco, Varner-Gruppen, Andel Energi, and Telge Energi.
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