Roberta J. Newman is a clinical¿professor in the Liberal Studies Program at New York University. She is¿the coauthor of Black Baseball, Black Business: Race Enterprise and the Fate of the Segregated Dollar. ¿
Roberta J. Newman is a clinical¿professor in the Liberal Studies Program at New York University. She is¿the coauthor of Black Baseball, Black Business: Race Enterprise and the Fate of the Segregated Dollar. ¿Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Roberta J. Newman is a clinical professor in the Liberal Studies Program at New York University. She is the coauthor of Black Baseball, Black Business: Race Enterprise and the Fate of the Segregated Dollar.
Inhaltsangabe
List of Illustrations Acknowledgments Introduction: Here’s the Pitch! 1. Hustlers, Hucksters, and Snake-Oil Salesmen: Two Industries Emerge 2. “It Pays to Be Personal”: Baseball and Endorsement Advertising in the First Golden Age 3. Breakfast of Champions: Tales of Depression-Era Baseball and Advertising 4. Pitching in Black and White: Baseball, Advertising, and the Color Line
5. Baseball, Hotdogs, Apple Pie, and Chevrolet . . . and Beer, Cigarettes, Cat Food, and Margarine: Tales of Television Advertising 6. “Let’s Just Say It Works for Me”: Major League Baseball, Viagra, and the Business of Pharmaceutical Advertising 7. Four Things We Love: Advertising, Identity, Big Papi, and the Image of the Afro-Latino Ballplayer 8. “Driven” to “RE2PECT”: Derek Jeter and the (Re)Branding of “All-American” Epilogue: Pitching in the Future Game Notes Bibliography Index
List of Illustrations Acknowledgments Introduction: Here’s the Pitch! 1. Hustlers, Hucksters, and Snake-Oil Salesmen: Two Industries Emerge 2. “It Pays to Be Personal”: Baseball and Endorsement Advertising in the First Golden Age 3. Breakfast of Champions: Tales of Depression-Era Baseball and Advertising 4. Pitching in Black and White: Baseball, Advertising, and the Color Line
5. Baseball, Hotdogs, Apple Pie, and Chevrolet . . . and Beer, Cigarettes, Cat Food, and Margarine: Tales of Television Advertising 6. “Let’s Just Say It Works for Me”: Major League Baseball, Viagra, and the Business of Pharmaceutical Advertising 7. Four Things We Love: Advertising, Identity, Big Papi, and the Image of the Afro-Latino Ballplayer 8. “Driven” to “RE2PECT”: Derek Jeter and the (Re)Branding of “All-American” Epilogue: Pitching in the Future Game Notes Bibliography Index
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