Diane Hodiak, John S. Ryan

Hidden Assets

Revolutionize Your Development Program with a Volunteer-Driven Approach

• Broschiertes Buch

Produktbeschreibung

Containing real-life examples, this hands-on guide shows how organizations have incorporated volunteers into their development programs. It also includes worksheets, sample dialogues with donors, and practical tips on recruiting, retaining, and motivating volunteers.

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Produktdetails

• Verlag: John Wiley & Sons Inc
• Seitenzahl: 128
• Erscheinungstermin: 27. Februar 2001
• Englisch
• Abmessung: 280mm x 210mm x 7mm
• Gewicht: 326g
• ISBN-13: 9780787953515
• ISBN-10: 0787953512
• Artikelnr.: 23321962

Autorenporträt

DIANE HODIAK is a consultant and trainer to nonprofits in marketing, fund development, planning, and public relations. She has more than twenty years of experience in the field. JOHN S. RYAN former vice president and director of planned giving for the University of Minnesota Foundation, has been a professional fundraiser since 1960. He is the founder of Major Gifts, Inc.

Inhaltsangabe

Tables, Figures, Exhibits, and Worksheets.
Preface.
Acknowledgments.
The Authors.
UNDERSTANDING THE AFFINITY APPROACH.
How Volunteers Can Strengthen Donor Relationships.
Assessing Your Organization's Level of Affinity.
GETTING THE ORGANIZATION READY.
Reaping Results Through Staff and Volunteer Collaboration.
Identifying High-Affinity Prospects and Volunteers.
Helping Volunteers Conduct Donor Interviews.
Understanding and Responding to Donors.
AFFINITY FUNDRAISING IN ACTION.
Campaigns and Special Projects.
The Annual Fund.
Adapting the Model to Fit Your Organization.
Afterword.