High Quality Content by WIKIPEDIA articles! The high definition optical disc format war was a format war between the Blu-ray Disc and HD DVD optical disc standards for storing high definition video and audio. These standards emerged between 2000 and 2002 and attracted both the mutual and exclusive support of major consumer electronics manufacturers, personal computer manufacturers, television and movie producers and distributors, and software developers. In early 2008, a tipping point of studios and distributors shifted to Blu-ray disc. On February 19, 2008, Toshiba officially announced that it would stop the development of the HD DVD players, conceding the format war to the Blu-ray Disc format.