There is a call for empowering teens with the knowledge and skills to decode such messaging so that they are no longer passive receptacles of messaging, but active participants in their own media processing. This is the field of media literacy.
There is a call for empowering teens with the knowledge and skills to decode such messaging so that they are no longer passive receptacles of messaging, but active participants in their own media processing. This is the field of media literacy.
Jim Wasserman is a former business litigation attorney and, for over twenty years, media literacy, economics, and Humanities teacher. He has written extensively on education generally and media literacy specifically, including a three-book series on how to introduce media literacy to elementary, middle, and high school students. Jiab Wasserman is a former industrial engineer and bank executive, becoming a vice president at Bank of America. Since retiring, she has become a trail blazer in advocating for gender, ethnic, and immigrant equity in the workplace and in education. She has written about the financial world and financial practices for several years and continues to be a regular contributor on the subject.
Inhaltsangabe
Preface Chapter 1: Marketing & Media: The Twin Pillars of American Society Chapter 2: Behavioral Economics (How we are "Nudged" While Making our Choices) Chapter 3: Coolness: The Super Nudge Chapter 4: Consumer Demographics (Seeking Media Lit's Holy GRAIL) Chapter 5: Journey to the Centrics of the Earth Chapter 6: Teens, the Strangers in our Strange Land Chapter 7: Media Literacy, Relativity, and the art of Persuasion Chapter 8: Advanced Media Literacy Issues (Where there be dragons, and worse, possible angry parent phone calls!) Chapter 9: Telling the Truth Glossary About the Author Index
Preface Chapter 1: Marketing & Media: The Twin Pillars of American Society Chapter 2: Behavioral Economics (How we are "Nudged" While Making our Choices) Chapter 3: Coolness: The Super Nudge Chapter 4: Consumer Demographics (Seeking Media Lit's Holy GRAIL) Chapter 5: Journey to the Centrics of the Earth Chapter 6: Teens, the Strangers in our Strange Land Chapter 7: Media Literacy, Relativity, and the art of Persuasion Chapter 8: Advanced Media Literacy Issues (Where there be dragons, and worse, possible angry parent phone calls!) Chapter 9: Telling the Truth Glossary About the Author Index
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