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We stand on the threshold of a fundamental change in the development of modern society. But to recognize this process as spontaneous is the height of frivolity. The management of the processes taking place in it should be the work of professionals. Every manager should be a professional - a manager, even if he is engaged in a purely technological process. Increasing complexity, energy intensity of technological processes, their direct connection with the social environment obliges to this. Pure technology and the social sphere are getting closer to each other every day, creating an objective need for a manager of a new way.