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Sesame Street premiered on the Public Broadcasting Service (PBS) on November 10, 1969, with a combination of Jim Henson's Muppets, animation, live shorts and cultural references. It was the first preschool educational television program to base its contents and production values on laboratory and formative research, and the first to include a curriculum "detailed or stated in terms of measurable outcomes". Initial responses to the show included adulatory reviews, some controversy, and high ratings. By its 40th anniversary in 2009, Sesame Street was broadcast in over 120 countries, and 20 independent international versions had been produced. The show was conceived in 1966 during discussions between television producer Joan Ganz Cooney and Carnegie Foundation vice president Lloyd Morrisett. Their goal was to create a children's television show that would "master the addictive qualities of television and do something good with them", such as helping young children prepare for school.