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With one of the modern world's most deadliest virus's affecting over 77 million people, this book investigates why awareness campaigns surrounding this epidemic have failed. The findings are shocking in one of the highest infected area's in Africa. Reasons for the failed campaigns as well as guidelines for more effective strategies are contained herein. A must read for anyone in the academic and public health sectors. The author has vast experience in the HIV and public health sector, as she was instrumental in the HIV vaccine research and clinical trials.