Andere Kunden interessierten sich auch für
![Marketing Mix Plan. A Repositioning Strategy for]( "Marketing Mix Plan. A Repositioning Strategy for")
Marketing Mix Plan. A Repositioning Strategy for "Cheezels" on the Australian Snack Market17,95 €![Personalized Timepieces. An Analysis of the Relevance and Value of Mass Customization in the Australian Watch Market]( "Personalized Timepieces. An Analysis of the Relevance and Value of Mass Customization in the Australian Watch Market")
Personalized Timepieces. An Analysis of the Relevance and Value of Mass Customization in the Australian Watch Market47,95 €![Marketing Report about the Australian company Pie Face. Examining overall marketing approach]( "Marketing Report about the Australian company Pie Face. Examining overall marketing approach")
Marketing Report about the Australian company Pie Face. Examining overall marketing approach18,95 €![Supply Chain Transparency in the Apparel and Food Industry]( "Supply Chain Transparency in the Apparel and Food Industry")
Supply Chain Transparency in the Apparel and Food Industry18,95 €![Virgin Australia: Situation analysis of the ¿Game Change¿ strategic plan]( "Virgin Australia: Situation analysis of the ¿Game Change¿ strategic plan")
Virgin Australia: Situation analysis of the ¿Game Change¿ strategic plan18,95 €![Backward innovation - An opportunity to extend product life cycles on a global basis?]( "Backward innovation - An opportunity to extend product life cycles on a global basis?")
Backward innovation - An opportunity to extend product life cycles on a global basis?18,95 €![An international marketing strategy for Black Sheep Brewery in Australia]( "An international marketing strategy for Black Sheep Brewery in Australia")
An international marketing strategy for Black Sheep Brewery in Australia18,95 €
Seminar paper from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: HD (australisches Notensystem), Victoria University of Technology, Melbourne, language: English, abstract: H&M is a Swedish fashion retailer operating around 2,000 stores in 37 countries worldwide. Based on their internationalization strategy, that provides to open 10% - 15% new stores each year, they are always looking for new expansion opportunities. Our research and data analysis have shown that the Australian apparel market offers a constant growth in the next years. Besides the market is highly fragmented and no current player is offering a broad product line for all ages and genders. For that reason it seems to be a promising opportunity for H&M to enter the Australian market, as it offers a broad range of clothes for all fashion-conscious people under the same roof. Furthermore the risk of failure is reduced as Swedish products have a good reputation in Australia what results from the success of other Swedish firms who have already expanded to the country.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.