Philipp Teufel, Rainer Zimmermann

Holistic Retail Design: Reshaping Shopping for the Digital Era

• Broschiertes Buch

Produktbeschreibung

Holistic Retail Design is setting up a theory on design of retail formats and shopping experiences.

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Produktdetails

• Verlag: Frame Publishers BV
• Seitenzahl: 400
• Erscheinungstermin: 14. September 2015
• Englisch
• Abmessung: 243mm x 172mm x 33mm
• Gewicht: 1114g
• ISBN-13: 9789491727658
• ISBN-10: 9491727656
• Artikelnr.: 42092451

Inhaltsangabe

preface
market, warehouse, museum
the strategic situation of retail and consequences for holistic retail
design
strategy market
competetive and communicative strategies for retail archetypes
strategy in application
authentification
contextualization
curated
deconstruction
exclusivity
fusion
gamification
mystification
news value
participation
poesy
prosuming
ritualization
simplicity
storytelling
trading up
transformation
application and customer touchpoints
stationary
frontage/window
store/design
signage
packaging
digital
web/devices
media
advertising
editorial
event
promotion
best practice
picture credits
imprint