"Provides a historical account of motion picture websites from 1993 to 2008 and their marketing function as industrial advertisements for films and other media in the digital age"--
"Provides a historical account of motion picture websites from 1993 to 2008 and their marketing function as industrial advertisements for films and other media in the digital age"--Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Ian London is a film historian and holds a PhD in Film Marketing and Hollywood Cinema from Royal Holloway University of London, UK. His thesis examined the history of official movie websites in Hollywood's online film promotions.
Inhaltsangabe
Acknowledgements Introduction: 'This Is My Home' Part I: 'The Pre-Blair Era' 1. 'Boot Up or Shut Up!': The First Cycle of Online Film Promotions, 1993-5 2. Commerce and Artistry: The Second Cycle of Online Film Promotions, 1996-9 3. Corporate Control and Ownership: Science-Fiction and Horror Film Websites in the Pre-Blair Era, 1996-9 4. 'In October of 1994 . . .': The Blair Witch Project Part II: 'The Post-Blair Era' 5. Rebelling Against the Status Quo: Reevaluating The Blair Witch Project 's Impact on Hollywood Promotions 6. 'Power Can be Held in the Smallest of Things': The Lord of the Rings Trilogy Online 7. Hollywood Exports: Film Websites in the Era of Globalization 8. 'Think Before You Click': Social Media and the Impact of Web 2.0 Technologies on Hollywood Practices, 2000-8 Afterword: There's Something Evil Hiding in the Woods Bibliography Appendix
Acknowledgements Introduction: 'This Is My Home' Part I: 'The Pre-Blair Era' 1. 'Boot Up or Shut Up!': The First Cycle of Online Film Promotions, 1993-5 2. Commerce and Artistry: The Second Cycle of Online Film Promotions, 1996-9 3. Corporate Control and Ownership: Science-Fiction and Horror Film Websites in the Pre-Blair Era, 1996-9 4. 'In October of 1994 . . .': The Blair Witch Project Part II: 'The Post-Blair Era' 5. Rebelling Against the Status Quo: Reevaluating The Blair Witch Project 's Impact on Hollywood Promotions 6. 'Power Can be Held in the Smallest of Things': The Lord of the Rings Trilogy Online 7. Hollywood Exports: Film Websites in the Era of Globalization 8. 'Think Before You Click': Social Media and the Impact of Web 2.0 Technologies on Hollywood Practices, 2000-8 Afterword: There's Something Evil Hiding in the Woods Bibliography Appendix
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