Through a deft integration of star and film industry studies, Hollywood Stardom reveals the inextricable bonds between culture and commerce in contemporary notions of film stardom.
By integrating star studies and film industry studies, Hollywood Stardom reveals the inextricable bonds between culture and commerce in contemporary notions of film stardom.
Integrates the traditions of star studies and industry studies to establish an original and innovative mode of analysis whereby the 'star image' is replaced with the 'star brand'
Offers the first extensive analysis of stardom in the 'post-studio' era
Combines genre, narrative, acting, and discourse analysis with aspects of marketing theory and the economic analysis of the film market
Draws on an extensive body of research data not previously deployed in film scholarship
A wide range of star examples are explored including George Clooney, Mel Gibson, Tom Cruise, Daniel Day-Lewis, Tom Hanks, Will Smith, and Julia Roberts
By integrating star studies and film industry studies, Hollywood Stardom reveals the inextricable bonds between culture and commerce in contemporary notions of film stardom.
Integrates the traditions of star studies and industry studies to establish an original and innovative mode of analysis whereby the 'star image' is replaced with the 'star brand'
Offers the first extensive analysis of stardom in the 'post-studio' era
Combines genre, narrative, acting, and discourse analysis with aspects of marketing theory and the economic analysis of the film market
Draws on an extensive body of research data not previously deployed in film scholarship
A wide range of star examples are explored including George Clooney, Mel Gibson, Tom Cruise, Daniel Day-Lewis, Tom Hanks, Will Smith, and Julia Roberts
"In Hollywood Stardom the relationship between Hollywood modes of production and economic film theory is given the importance that it deserves ... It is clear that Paul McDonald knows a great deal about Hollywood movie stars."
Cassone: The International Online Magazine of Art and Art Books (June 2013)
Cassone: The International Online Magazine of Art and Art Books (June 2013)