Susan H. Sarapin, Pamela L. Morris

Holy Hype

A Guide to Religious Fervor in the Advertising of Goods and the Good News

• Gebundenes Buch

Produktbeschreibung

This book discusses the advertising technique of using religious symbols, themes, and rhetoric in the promotion of secular consumer goods and services and, inversely, the use of nonreligious themes in the promotion of religious goods, institutions, and services.

Produktdetails

• Verlag: Lexington Books
• Seitenzahl: 258
• Erscheinungstermin: 13. Januar 2022
• Englisch
• Abmessung: 235mm x 157mm x 19mm
• Gewicht: 531g
• ISBN-13: 9781793629340
• ISBN-10: 179362934X
• Artikelnr.: 62568417

Autorenporträt

Susan H. Sarapin is associate professor of journalism and communication at Troy University. Pamela L. Morris is assistant professor in the Department of Communication at Indiana University-Purdue University Columbus.

Inhaltsangabe

Chapter 1: Preface: Let There Be Light
Chapter 2: What, in Heaven's Name, Is It?
Chapter 3: Religion and Advertising: Scrambling the Sacred and Profane
Chapter 4: In the Beginning: At the Intersection of Damascus Road and
Madison Avenue
Chapter 5: Selling the Goods Amidst the Good News
Chapter 6: Apparel: The Fabric of American Faith
Chapter 7: Marketing Religion on the Streets
Chapter 8: The Bible Tells Me So: Scriptural Metaphors in Advertising for
Nonprofits
Chapter 9: Revelations of the Future of Holy Hype
About the Authors