Inc. columnist and Inc. 5000 business coach Peter Kozodoy shows how business leaders of all sizes and industries have used the core value of honesty to achieve massive business success.
Inc. columnist and Inc. 5000 business coach Peter Kozodoy shows how business leaders of all sizes and industries have used the core value of honesty to achieve massive business success.
Peter Kozodoy is an Inc. 5000 serial entrepreneur, TEDx speaker, and business coach who works with organizations and their leaders to help them overcome self-limiting bullsh*t and use honesty to achieve greatness. His articles on leadership and entrepreneurship have appeared in Forbes, Inc., HuffPost, PR Daily, and more. He holds a BA in economics from Brandeis University and an MBA from Columbia Business School, and lives outside New York City with his wife and their spoiled dog. To strike up an honest conversation, visit PeterKozodoy.com.
Inhaltsangabe
Contents Foreword Introduction Part I: Why Honesty? Why Now? Chapter 1 Fraud Is Our Fault Chapter 2 The Complicated Story of Why We Lie Chapter 3 Giving Power to the People Will Make You Rich Chapter 4 The Hourglass of Honesty Part II: What It Means to Be an Honest Organization Chapter 5 Sales: The Honest to Goodness Technique for Explosive Sales Chapter 6 Marketing: The Undeniable Power of Courageous Candor Chapter 7 Finance: Investing Like Buffett in Long Term Honesty Chapter 8 Management: How Audacious Authenticity Built an Empire Chapter 9 Communication: How Honest Feedback Led to Billion Dollar Greatness Chapter 10 Innovation: Saying No to the Status Quo Chapter 11 Leadership: The Underappreciated Quality of Supreme Ignorance Part III: How to Use Brutal Honesty to Achieve Massive Success Chapter 12 How to Get Honest with and about Your Community Chapter 13 How to Get Honest with and about Your Others Chapter 14 How to Get Honest with and about Yourself Chapter 15 Effective Honesty for Managers and Frontline Employees Conclusion Appendix Notes Index About the Author
Contents Foreword Introduction Part I: Why Honesty? Why Now? Chapter 1 Fraud Is Our Fault Chapter 2 The Complicated Story of Why We Lie Chapter 3 Giving Power to the People Will Make You Rich Chapter 4 The Hourglass of Honesty Part II: What It Means to Be an Honest Organization Chapter 5 Sales: The Honest to Goodness Technique for Explosive Sales Chapter 6 Marketing: The Undeniable Power of Courageous Candor Chapter 7 Finance: Investing Like Buffett in Long Term Honesty Chapter 8 Management: How Audacious Authenticity Built an Empire Chapter 9 Communication: How Honest Feedback Led to Billion Dollar Greatness Chapter 10 Innovation: Saying No to the Status Quo Chapter 11 Leadership: The Underappreciated Quality of Supreme Ignorance Part III: How to Use Brutal Honesty to Achieve Massive Success Chapter 12 How to Get Honest with and about Your Community Chapter 13 How to Get Honest with and about Your Others Chapter 14 How to Get Honest with and about Yourself Chapter 15 Effective Honesty for Managers and Frontline Employees Conclusion Appendix Notes Index About the Author
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