Patrick Fagan

#Hooked

Revealing the Hidden Tricks of Memorable Marketing

• Broschiertes Buch

Produktbeschreibung

In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. Youâ ll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.

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Produktdetails

• Verlag: Pearson Education Limited
• Seitenzahl: 208
• Erscheinungstermin: 16. Mai 2016
• Englisch
• Abmessung: 231mm x 155mm x 15mm
• Gewicht: 398g
• ISBN-13: 9781292074429
• ISBN-10: 1292074426
• Artikelnr.: 43172129

Autorenporträt

Patrick Fagan is a behavioural science consultant, university lecturer and Sunday Times bestselling author. He now runs his several data science and behavioural science-focused businesses.

Inhaltsangabe

About the Author
Thanks and Acknowledgements
Contents
LET’S GET READ
AN INTRODUCTION
THE SCIENCE OF COMMUNICATION
THE BRAIN
FIRST: INVITE ATTENTION
PRIMAL
AFFECTIVE
SELF-RELEVANT
SURPRISING
SECOND: IGNITE THINKING
MYSTERY
EASE
NARRATIVE
THIRD: INCITE ACTION
MEMORY
AUTOPILOT
PRIMING
PUTTING IT TO USE
YOUR KIT FOR CRAFTING THE PERFECT COMMUNICATION
PROMOTIONS
THE PSYCH OF LIKE
DIRECT MAIL
IN THE OFFICE
TEST, TEST, TEST
CONCLUSION
Notes