Alastair M. Morrison

Broschiertes Buch

Hospitality and Travel Marketing

Beschreibung

Fully revised and updated for its 5th edition, Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation.

Autor

Alastair M. Morrison, Ph.D., is Research Professor at the Greenwich Business School, School of Management and Marketing, University of Greenwich in London, UK. Formerly, he was Distinguished Professor Emeritus at Purdue University, USA, specializing in the area of tourism and hospitality marketing. He has published approximately 300 academic articles and conference proceedings, and is the author of several books on tourism marketing and development including Tourism Marketing in the Age of the Consumer (Routledge, 2022), World Tourism Cities (Routledge, 2021), and Marketing and Managing Tourism Destinations, Second edition (Routledge, 2019). Professor Morrison is the Co-Editor-in-Chief of the International Journal of Tourism Cities and Co-Editor of the Routledge Handbook of Tourism Cities (Routledge, 2021).

Produktdetails

• Verlag: Taylor & Francis Ltd
• 5 ed
• Seitenzahl: 638
• Erscheinungstermin: 27. Oktober 2022
• Englisch
• Abmessung: 250mm x 175mm x 35mm
• Gewicht: 1436g
• ISBN-13: 9781032274133
• ISBN-10: 1032274131
• Artikelnr.: 64360791