Hospitality Management

A Brief Introduction
Herausgeber: Wood, Roy C

• Gebundenes Buch

Produktbeschreibung

An approachable, accessible student introduction for those studying hotel and hospitality management and hospitality studies more generally.

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Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: SAGE Publications Ltd
• Seitenzahl: 208
• Erscheinungstermin: 14. April 2015
• Englisch
• Abmessung: 250mm x 175mm x 16mm
• Gewicht: 547g
• ISBN-13: 9781446246948
• ISBN-10: 1446246949
• Artikelnr.: 41853353

Inhaltsangabe

Chapter 1: Where are we going? The nature of hospitality management
Chapter 2: What kind of industry? Structure, strategy and the nature of the
hospitality industry
Chapter 3: A people business? Human resources in the hospitality sector
Chapter 4: Is your room alright? Accommodation management in hospitality
Chapter 5: Are you enjoying your meal? Food and beverage management in
hospitality
Chapter 6: Would you like to join our customer loyalty programme? Marketing
and consumption in hospitality
Chapter 7: Can I speak to whoever's in charge? The role of management in
hospitality
Chapter 8: So you give degrees to waiters? Hospitality management education
Chapter 9: Conclusion: the proof of the pudding?