Hospitality Revenue Management

Concepts and Practices
Herausgeber: Szende, Peter

• Broschiertes Buch

Produktbeschreibung

This new textbook, Hospitality Revenue Management: Concepts and Practices, provides a comprehensive, in-depth introduction to the basic concepts and best practices of hospitality revenue management.

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Produktdetails

• Verlag: Apple Academic Press Inc.
• Seitenzahl: 516
• Erscheinungstermin: 1. Juni 2022
• Englisch
• Abmessung: 254mm x 178mm x 26mm
• Gewicht: 956g
• ISBN-13: 9781774639177
• ISBN-10: 1774639173
• Artikelnr.: 64105671

Autorenporträt

Dr. Szende is Programme Lead in Hospitality Management at Oxford Brookes Business School, Oxford Brookes University, UK.

Inhaltsangabe

1. Introduction to Hotel Revenue Management 2. The Fundamentals of Pricing
Hotel Guest Rooms 3. Evolving Hotel Segmentation 4. Key Hotel Distribution
Channels 5. Competitive Analysis in Hotel Revenue Management 6. Hotel
Revenue Forecasting and Budgeting 7. Performance Analysis in Hotel Revenue
Management 8. Market Data for Hotel Revenue Management 9. Restaurant
Revenue Management: Basic Concepts 10. Restaurant Revenue Management:
Advanced Demand Management Concepts 11. Restaurant Revenue Management:
Advanced Supply Management Concepts 12. Function Space Optimization 13.
Cruise Revenue Management 14. Total Revenue Management 15. Revenue
Management: Hotel Owner's Perspective