Babies and toddlers first introduction to Hot Wheels vehicles—it’s perfect for adult fans to share their love of the iconic brand with the next generation. Introduce your budding car enthusiast to their first 100 vehicles! With brightly colored, real-car-size images that practically drive off the easy-to-turn pages, your child will be revved up with excitement.
Babies and toddlers first introduction to Hot Wheels vehicles—it’s perfect for adult fans to share their love of the iconic brand with the next generation. Introduce your budding car enthusiast to their first 100 vehicles! With brightly colored, real-car-size images that practically drive off the easy-to-turn pages, your child will be revved up with excitement.
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com.
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