Andere Kunden interessierten sich auch für
![Advanced Digital Marketing Strategies in a Data-Driven Era]( "Advanced Digital Marketing Strategies in a Data-Driven Era")
Advanced Digital Marketing Strategies in a Data-Driven Era185,99 €![Adapt or Die: How to Survive in the New Era of Digital Marketing]( "Adapt or Die: How to Survive in the New Era of Digital Marketing")
Adapt or Die: How to Survive in the New Era of Digital Marketing14,99 €![ESTRATEGIAS DE MARKETING HOTELERO EN LA ERA DIGITAL]( "ESTRATEGIAS DE MARKETING HOTELERO EN LA ERA DIGITAL")
ESTRATEGIAS DE MARKETING HOTELERO EN LA ERA DIGITAL82,99 €![The Marketing Era]( "The Marketing Era")
The Marketing Era48,99 €![Hotel Llama]( "Hotel Llama")
Hotel Llama29,99 €![The Rise of Digital Disruption: A New Era of Technological Advances]( "The Rise of Digital Disruption: A New Era of Technological Advances")
The Rise of Digital Disruption: A New Era of Technological Advances23,99 €![The Hotel Revenue Bible]( "The Hotel Revenue Bible")
The Hotel Revenue Bible26,99 €
This book discusses modern hotel marketing management with various tricks and secrets to improve hotel performance that marketers rarely know today. Digital marketing and conventional marketing are combined with the right strategy to win the competition without requiring large investments and minimal risk. Everything is discussed neatly by practitioners and academics in the hotel business and tourism industry. In general, this book discusses 1. Marketing Mix Theory and Practice 2. Segmentation, Targeting, and Positioning 3. Theory and Practice of Consumer Behavior 4. New Product Development 5. Modern Marketing Channels 6. Hotel Vs. Online Travel Agency 7. Optimizing Hotel Website Performance 8. Search Engine Optimization for Hotel Websites 9. Electronic Mail Marketing 10. Competitive Strategy & Alliances