House of Deréon
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House of Deréon is a ready-to-wear fashion line introduced by singer and actress Beyoncé Knowles and her mother/stylist Tina Knowles. The style and concept is inspired by three generations of women in their family, with the name "Deréon" paying tribute to Beyoncé's grandmother, Agnèz Deréon. House of Deréon is not to be confused with its sister and partner line, a junior line simply titled, Deréon. Expanding the brand, Beyonce and her sister Solange Knowles launched the junior line Deréon that is geared towards younger consumers and is more reasonably priced. Deréon was introduced in 2006. The…mehr

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Produktbeschreibung
House of Deréon is a ready-to-wear fashion line introduced by singer and actress Beyoncé Knowles and her mother/stylist Tina Knowles. The style and concept is inspired by three generations of women in their family, with the name "Deréon" paying tribute to Beyoncé's grandmother, Agnèz Deréon. House of Deréon is not to be confused with its sister and partner line, a junior line simply titled, Deréon. Expanding the brand, Beyonce and her sister Solange Knowles launched the junior line Deréon that is geared towards younger consumers and is more reasonably priced. Deréon was introduced in 2006. The tag line for Deréon is "Where the sidewalk and catwalk meet". This line includes more casualwear, such as sweatpants and embroidered hooded sweatshirts. Both women are models for both clothing lines and are featured on most marketing campaigns. In 2007, members of Beyoncé's touring band, Suga Mama appeared in print ads