How Behavior Spreads - Centola, Damon
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A new, counterintuitive theory for how social networks influence the spread of behaviorNew social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases improve the spread of beneficial behaviors and innovat

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Produktbeschreibung
A new, counterintuitive theory for how social networks influence the spread of behaviorNew social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases improve the spread of beneficial behaviors and innovat
Autorenporträt
Damon Centola is professor of communication, sociology, and engineering at the University of Pennsylvania, where he is also senior fellow at the Leonard Davis Institute of Health Economics and director of the Network Dynamics Group.
Rezensionen
"Well-organized and well-written, How Behavior Spreads shows that complex and simple contagion processes are different, and that these differences are important for understanding a wide class of diffusion outcomes. This is a fine book."--Peter Bearman, Columbia University