How Brands Innovate - Holt, Douglas
29,99 €
inkl. MwSt.
Versandkostenfrei*
Erscheint vorauss. 1. Januar 2026
Melden Sie sich für den Produktalarm an, um über die Verfügbarkeit des Produkts informiert zu werden.

payback
15 °P sammeln
  • Gebundenes Buch

In How Brands Innovate, Douglas Holt provides an entirely different way to understand how innovation works from the conventional ideas that dominate in business. He argues that market transformations are pushed forward by culture and society rather than new technology or new products. Drawing on his decades-long experience, Holt shows how companies can build innovative new businesses without the advantage of new technology or revitalize businesses that have lost their leading position.

Andere Kunden interessierten sich auch für
Produktbeschreibung
In How Brands Innovate, Douglas Holt provides an entirely different way to understand how innovation works from the conventional ideas that dominate in business. He argues that market transformations are pushed forward by culture and society rather than new technology or new products. Drawing on his decades-long experience, Holt shows how companies can build innovative new businesses without the advantage of new technology or revitalize businesses that have lost their leading position.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Autorenporträt
Douglas Holt was Professor of Marketing at both the Harvard Business School and the University of Oxford. He is now President of the Cultural Strategy Group, a consulting firm he founded that provides brand strategy and innovation solutions using the cultural strategy framework. Holt also holds honorary professorships at Royal Holloway, University of London, and the University of Bristol. He has developed successful strategies for a wide range of brands and companies, including Coca-Cola, Microsoft, Ben & Jerry's, Sprite, Jack Daniel's, MINI, MasterCard, Fat Tire beer, Qdoba, Mike's Hard Lemonade, Pinterest, Huawei, Tinder, Lyft, and Zipcar, along with a number of non-profit organizations.