How Come Your Brand Isn't Working Hard Enough ? - Cheverton, Peter
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A guide to brand management for managers who are determined to make their mark. How Come Your Brand Isn't Working Hard Enough? demonstrates how to tackle the challenges of brand strategy, and includes real-life examples (good and bad), a brand health checklist, and pragmatic advice on positioning, targeting and implementation.

Produktbeschreibung
A guide to brand management for managers who are determined to make their mark. How Come Your Brand Isn't Working Hard Enough? demonstrates how to tackle the challenges of brand strategy, and includes real-life examples (good and bad), a brand health checklist, and pragmatic advice on positioning, targeting and implementation.
Autorenporträt
Cheverton, PeterPeter Cheverton is a director of INSIGHT Marketing and People, now established as the leading international training and consultancy firm in Key and Global Account Management implementation. He is also the author of Global Account Management, Key Account Management, Key Marketing Skills, Key Account Management in Financial Services and Understanding Brands, all published by Kogan Page.