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In first part, it brings these questions: Can environment factors influence consumer behavior changes? How and why environment factors can influence consumer behavior changes suddenly? When the consumer is influenced to change his/her original consumption attitude or consumption choice desire, after the consumer can change his/her consumption desire later. Does how much serious of environment factors influence consumer behavior changes? Does it influence their consumption desire to change in any sudden time or identified time or in any consumption suitation ot identified consumption situation? In second part, it brings these questions? Does environment factor depend other factors to influence consumer behavior changes? So, it seems that time pressure and environment factors both can influence consumers to make consumption choice behavior immediately. My readers can have more unforgetable memory to learn how and why environment factors can influence consumers behaviors after you read this book. In second part, it brings these cases to explain how consumer time psychological pressure to change their consumption behavior. I explain why and how time factor will bring some product or service to let customers feel time pressure negative emotion or positive emotion. This book is suitable to any readers have interest to research how and why long waiting or consumption time can bring positive or negative emotion to influence their consumption desire.