Yan Mendonça

How Marketing and Technology affect your life:

A case study about Apple

• Broschiertes Buch

Produktbeschreibung

It is known that for a company to be competitive, it must develop methods to create or strengthen the brand image, incorporating, in addition to technical qualities, the qualities that emphasize the relationship of the brand with consumers, that is, a set of subjective values associated with the brand image. To be competitive in today's market, organizations must not only meet desires and needs, but also offer products and services that are innovative and can surprise the consumer. With the accelerated technological advance of product development industries, many manufacturers offer the market products with the same qualifications, which eliminates their differentials (PINHO, 1996). In view of these considerations, a brand stands out: Apple. However, in the 1990s, this company went through a bad phase (KAHNEY, 2009), which leads to the question: How did a brand that was in decline manage to become the most valuable in the world?

Produktdetails

• Verlag: Our Knowledge Publishing
• Seitenzahl: 60
• Erscheinungstermin: 12. Mai 2020
• Englisch
• Abmessung: 220mm x 150mm x 4mm
• Gewicht: 107g
• ISBN-13: 9786200881014
• ISBN-10: 6200881014
• Artikelnr.: 59747536

Autorenporträt

Para el autor, el estudio fue importante porque proporcionó un mejor conocimiento sobre el tema de la tecnología, que es muy debatido hoy en día, debido a la gran expansión que ha tenido el mercado tecnológico en la actualidad, y a partir de este tema, se puede ver la oportunidad de profundizar aún más en el tema...