How networks can help you - Beggs, Xavier
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Over the course of the 2010s, social networks have taken on considerable importance in everyone's lives. Today, more than a quarter of humanity is present on at least one social network. For entrepreneurs, it is now impossible to ignore this communication channel, both for the opportunities it presents, and for the challenges it can present. Drawing on his experience working on an entrepreneurial project, the author outlines the various issues that entrepreneurs face when dealing with social networks.

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Produktbeschreibung
Over the course of the 2010s, social networks have taken on considerable importance in everyone's lives. Today, more than a quarter of humanity is present on at least one social network. For entrepreneurs, it is now impossible to ignore this communication channel, both for the opportunities it presents, and for the challenges it can present. Drawing on his experience working on an entrepreneurial project, the author outlines the various issues that entrepreneurs face when dealing with social networks.
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Autorenporträt
Xavier Beggs es máster en marketing, marketing directo y comercio electrónico por el Institut d'Administration des Entreprises (IAE) de Lille.