How Not to Suck At Marketing - Perkins, Jeff
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Let's face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it's virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge. But you don't have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today's ever-changing marketing landscape. Focusing on essential skills for modern marketers, How…mehr

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Produktbeschreibung
Let's face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it's virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge. But you don't have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today's ever-changing marketing landscape. Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to: Create a focused marketing program that drives results Collaborate effectively with the key stakeholders Assemble a high-performing marketing team Define and nurture your company (and personal) brand Build a focused career and find the right job for you Digital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.
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Autorenporträt
Jeff is the son of a Tennessee Southern Baptist minister, which basically means he was attending church nine months before he was born. He grew up in a Bible-believing home that loved the Lord, and at the age of seven, he committed his life to Jesus Christ. Jeff has been the worship leader at Bethel Baptist Church in Greenfield, Tennessee, for over twenty-five years; he was instrumental in transforming the morning corporate worship from traditional to contemporary-style while maintaining the integrity of focus on God in song and praise. He also is an ordained deacon and teaches a Sunday school class. He is recently retired from a family-owned wholesale produce distributor called Akin and Porter Produce, where he was involved as the chief operations officer. Jeff is serving in his tenth year at his alma mater, Union University in Jackson, Tennessee, as trustee and is the lead director on the board of directors of Bank3 in Memphis, Tennessee. In his spare time, he enjoys hunting and St. Louis Cardinal Baseball. He has been married to his beautiful high school sweetheart, Tammy, for over thirty-five years, and they have four children and twelve grandchildren (and counting), all of whom he is madly in love with. Jeff says, "I want to be intentional about my service to Jesus in all I do! God is faithful, and I'm forgiven; what else it there?"