How Senior Marketers Scale the Heights: What Is Still True, More True, & Newly True - McDonnell Ruder, Nancie
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In the initial publication of How Senior Marketers Scale the Heights, Author and marketer Nancie McDonnell Ruder conducted more than 50 in-depth interviews with some of the world's best marketers to study how they reached the pinnacle of their careers. Their wisdom is featured prominently and is backed by Nancie's insight from decades of experience. Nancie introduces you to "Jack" and "Jill," who represent prototypical rock star marketers thriving in today's complicated landscape and identifies the patterns that fuel their success. Given the recent extraordinary times, Nancie revisited the…mehr

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Produktbeschreibung
In the initial publication of How Senior Marketers Scale the Heights, Author and marketer Nancie McDonnell Ruder conducted more than 50 in-depth interviews with some of the world's best marketers to study how they reached the pinnacle of their careers. Their wisdom is featured prominently and is backed by Nancie's insight from decades of experience. Nancie introduces you to "Jack" and "Jill," who represent prototypical rock star marketers thriving in today's complicated landscape and identifies the patterns that fuel their success. Given the recent extraordinary times, Nancie revisited the efforts of the marketing leaders she interviewed, plus new experts she met during the last few years, to understand what was still true, more true and newly true. This new edition of How Senior Marketers Scale the Heights provides readers a toolkit of resources, including the Noetic Art & Science Assessment(TM), along with anecdotes, insight and wisdom.
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Autorenporträt
Nancie McDonnell Ruder wrote How Senior Marketers Scale the Heights to satisfy her deep curiosity and offer all marketers a fresh take on maximizing their potential. Featuring interviews with more than 50 of some of the world's best marketers, Nancie identifies and shares the "secret sauce" that fuels success in today's complicated landscape. She offers insight, wisdom and concrete tools straight from the "Jacks" and "Jills" and her own 25-year career, which began at the Leo Burnett Company, having worked with Procter & Gamble, Eli Lilly, The Gap, Lexmark Computers and Hoerchst Marion Rousseau. In 2002, Nancie founded Noetic Consultants, a marketing and leadership consulting firm, whose clients have included Samsung, PepsiCo, Nike, Marriott, Mayo Clinic and Discovery, Inc. Nancie serves as an adjunct professor at Georgetown University, her undergraduate alma mater, and is the creator of the Noetic Art & Science Assessment(TM). She is an active member of Chief and Vistage and has served on various non-profit boards.