How the power of e-commerce altered the Fashion and Luxury industries?
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In the early 2000, the arrival of the E commerce completely changed the way people are buying and consuming product and service. Faster, more simple, with a larger choice of products, Internet made everyone's purchase more simple. Consumers are became more demanding, more informed and more hard to please. The emergence of Social Network gave them a new power. They can share their purchasing online with their community but also post good or bad reviews that can have a huge impact. How in that context the high street and but also the luxury industry have to adapt their business to those new chal...
In the early 2000, the arrival of the E commerce completely changed the way people are buying and consuming product and service. Faster, more simple, with a larger choice of products, Internet made everyone's purchase more simple. Consumers are became more demanding, more informed and more hard to please. The emergence of Social Network gave them a new power. They can share their purchasing online with their community but also post good or bad reviews that can have a huge impact. How in that context the high street and but also the luxury industry have to adapt their business to those new challenges? Through my book, you will discover and understand the challenges that Internet has created; and how the new technologies combined with the implementation of the Omni channel are the key of the success for the luxury brands in our fast changing world.
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