How to Be a Successful Case Writer & Teacher - Roy, Kisholoy
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How to be a Successful Case Writer & Teacher is definitely one of the most comprehensive and lucidly written books on case learning methodology. Readers are introduced to the essence and importance of cases along with their types. Further the book vividly describes the importance of case triggers in writing cases through library research. Apart from detailing the case writing and teaching methodology, this book offers a detailed understanding of how to write effective teaching notes and offers suitable tips to enhancing shelf life of cases. This book comes with a plethora of examples and…mehr

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Produktbeschreibung
How to be a Successful Case Writer & Teacher is definitely one of the most comprehensive and lucidly written books on case learning methodology. Readers are introduced to the essence and importance of cases along with their types. Further the book vividly describes the importance of case triggers in writing cases through library research. Apart from detailing the case writing and teaching methodology, this book offers a detailed understanding of how to write effective teaching notes and offers suitable tips to enhancing shelf life of cases. This book comes with a plethora of examples and illustrations that makes for easier understanding and facilitates effective application of aspects learnt. The book promises to be a wholesome companion in the context of case learning for teachers, students, research scholars and technical content writers in the domain of management.
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Autorenporträt
Dr. Kisholoy Roy is a PhD in Management from IIT (Indian School of Mines), Dhanbad. He is a certified Accredited Management Teacher (AMT) who has been into teaching Management for several years now at the post graduate level. Dr Roy has authored several books on management apart from authoring various case studies, articles and research papers. He is presently engaged as an independent trainer and consultant in digital marketing and brand communication apart from his engagements as a faculty in Marketing with various B-schools.