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What if you could do a few simple things that could have the potential to take you to a new level of success? What if there was a way to create a brand new you, where doors to great opportunities would literally open in front of you? Where you could gain more business and close more sales? If you work for a company, or are in business for yourself, one of the keys to your greater success is branding. What kind of impression do you make on other people and on your market? What kind of a lasting affect do you have on others that will make them want to do business with you, now and in the future? What differentiates you from your competition? How are you making meaningful connections with your customers? Most people have no idea of how to create a powerful brand that will make them stand out, get them to dominate their industry, and help them prosper. That's what this book is all about. Branding is the way people perceive you: in person, on the phone, in social media, through advertising, on your website, or through broadcast media. Boaz will share with you great ideas that can make you much more memorable in all those areas. Boaz Rauchwerger, Speaker of the Year for Vistage International, the world's largest organization of CEO's, shares with you the best proven branding ideas he's tested with over 25,000 CEO's worldwide.