Interweaving interviews with dozens of industry professionals, this book presents valuable insights, tips, anecdotes, and templates that help all musicians understand key characteristics of effective, professional communication in the music business. These tools will help improve relationships, project pitches, bookings, and fan following.
Interweaving interviews with dozens of industry professionals, this book presents valuable insights, tips, anecdotes, and templates that help all musicians understand key characteristics of effective, professional communication in the music business. These tools will help improve relationships, project pitches, bookings, and fan following.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Arlette Hovinga is an award-winning publicist and marketing/media director from The Netherlands. Focusing on release and tour promo, she works all over Europe to represent everything jazz and anything experimental. When not on the road with colleagues, clients, and friends such as Jason Miles (Marcus Miller, Miles Davis), she can be found organizing press tours for festivals such as So What's Next? (NL), Szczecin Jazz Festival (PL), and Sicilia Jazz Festival (IT) or designing marketing campaigns for Samuel Blaser (Wallace Roney, Daniel Humair). She has worked with The Four Tops, The Temptations, Earth Beat Agency, Matt Bianco, and many others and has written for JazzForum Magazine and Jazz in Europe Magazine. With more than ten years of experience in the industry, Arlette wants to build long-term commitments and work toward positive, durable growth for each of her projects. Visit arlettehovinga.com
Inhaltsangabe
Acknowledgements Introduction Chapter 1: Doing Your Homework Chapter 2: The Industry & The People In It Chapter 3: Emailing & Online Communication Chapter 4: Your Website Chapter 5: Content & Social Media Chapter 6: Newsletters Chapter 7: Crowdfunding Your Project Chapter 8: Offline Etiquette Chapter 9: Releasing Your Music Chapter 10: Touring & Performing Chapter 11: Getting Signed (or not) Appendix: Samples 1. Gig pitch email 2. Press pitch email 3. EPK 4. Press release 5. Tour callsheet 6. Standard license agreement Bibliography
Acknowledgements Introduction Chapter 1: Doing Your Homework Chapter 2: The Industry & The People In It Chapter 3: Emailing & Online Communication Chapter 4: Your Website Chapter 5: Content & Social Media Chapter 6: Newsletters Chapter 7: Crowdfunding Your Project Chapter 8: Offline Etiquette Chapter 9: Releasing Your Music Chapter 10: Touring & Performing Chapter 11: Getting Signed (or not) Appendix: Samples 1. Gig pitch email 2. Press pitch email 3. EPK 4. Press release 5. Tour callsheet 6. Standard license agreement Bibliography
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