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Essential reading for anyone involved in the buying, management, or the creation of advertising.

Produktbeschreibung
Essential reading for anyone involved in the buying, management, or the creation of advertising.
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Autorenporträt
David Meikle is a business and marketing consultant and strategist. Before founding Salt Partners in 2009, he was a senior executive in two of the world's largest advertising groups: Grey Worldwide and Olgivy & Mather. David lives in the United Kingdom.