How to Conduct Your Own Survey - Salant, Priscilla; Dillman, Don A
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Leading experts show people with little training or experience how to conduct a meaningful but inexpensive survey. Explains how to determine whether you need a survey, select the best one for your needs, word questionnaires, train interviewers, as well as analyze and use data. Describes common errors and how to avoid them. Offers excellent advice on when to turn to a professional.

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Produktbeschreibung
Leading experts show people with little training or experience how to conduct a meaningful but inexpensive survey. Explains how to determine whether you need a survey, select the best one for your needs, word questionnaires, train interviewers, as well as analyze and use data. Describes common errors and how to avoid them. Offers excellent advice on when to turn to a professional.
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Autorenporträt
PRISCILLA SALANT, M.A., is an Associate in Research at Washington State University. She provides research assistance to public and private nonprofit organizations and is the author of A Community Researcher's Guide to Rural Data. DON A. DILLMAN, Ph.D., is a Senior Survey Methodologist at the U.S. Bureau of the Census and Director of the Social and Economic Sciences Research Center at Washington State University. He is the author of the professional book, Mail and Telephone Surveys, also available from Wiley.