How to Create Demand for Your Service - Oros, Bob
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If there is an unlimited supply your product becomes a commodity. Limit the supply, the demand increases and the value goes up. A restaurant always had a line waiting to get in to eat. When asked why he didn't expand his seating, he said that waiting in line was part of the mystique of eating at his establishment and if that changed, he might lose business. If people think a place is worth waiting in line for, it must be great.

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Produktbeschreibung
If there is an unlimited supply your product becomes a commodity. Limit the supply, the demand increases and the value goes up. A restaurant always had a line waiting to get in to eat. When asked why he didn't expand his seating, he said that waiting in line was part of the mystique of eating at his establishment and if that changed, he might lose business. If people think a place is worth waiting in line for, it must be great.
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Autorenporträt
FOR YOUR NEW SALESPERSON Your competitor's #1 goal is to make sure your new Sales Rep fails and quits. When your NEW DSR shows up in one of their accounts, the competitor will use every trick in the book to discredit and discourage them. They are ruthless when it comes to low-ball pricing, spreading rumors, and building a wall around their customers. A ruthless competitor should not have the power to cause your newly hired sales rep to quit. They should not have the advantage of a fully-loaded gun while your new salesperson has no weapon at all. The truth is you can't hire a new DSR with the necessary skills, you have to give them the tools and training to overtake their opponent who has been in the market for several years, or even decades. Without this information self-doubt and insecurity set in. Working under these circumstances is very discouraging for a new salesperson. It fills them with self-doubt. They begin to wonder if it is even possible to land a new customer. They begin to feel intimidated and question whether they have what it takes to stick it out and succeed. In addition to this, insecurity sets in. They begin to wonder if they will be able to meet their financial obligations knowing they will one day be on full commission. This book will help your new DSR win the battle over their competitor.