Stefan F. Dieffenbacher, Caroline Huttinger, Susanne M. Zaninelli

How to Create Innovation

The Ultimate Guide to Proven Strategies and Business Models to Drive Innovation and Digital Transformation

• Broschiertes Buch

Produktbeschreibung

Create innovation in a target-oriented way, leverage your strengths, create Blue Oceans and overcome luck. We have seen timelines shorten, budgets shrink, all while drastically improving the investment security. This book provides the methodology, models, setup and cultural prerequisites to successfully create innovation. Leveraging the UNITE frameworks for innovation and digital transformation, organizations can create innovation in a target-oriented way, leverage their strengths, create Blue Oceans and overcome luck. Uniquely, this book covers all domains of innovation and transformation: we discuss the context, lay the foundation, the core innovation and transformation frameworks, debate the critical topic of organization and governance, unlock organizational culture, demystify Business Model Innovation, and show you how to put all of it into practice. Ultimately, we want to enable you to write your own story. To create value. And design meaningful outcomes. To do so, we cover the full breadth of innovation and transformation to give you the tools you need to create successful digital innovation and transform your organization! Let's UNITE & create a world worth living in.

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Produktdetails

• Verlag: John Wiley & Sons Inc
• Seitenzahl: 464
• Erscheinungstermin: 5. Juni 2024
• Englisch
• Abmessung: 251mm x 175mm x 22mm
• Gewicht: 922g
• ISBN-13: 9781394254262
• ISBN-10: 1394254261
• Artikelnr.: 69313036

Inhaltsangabe

1 Introduction 8
Let's UNITE & create a world worth living in!
2 Understanding Context 16
A new understanding of growth and change
3 Laying the Foundation for Innovation 46
Creating the prerequisites for success
4 the Unite Innovation Framework 78
How organizations can create innovation in a target-oriented way,
leverage their strengths, create blue oceans, and overcome luck
5 Organization & Governance 184
Designing an environment where your innovation ambitions can bloom
6 Unlocking Culture 238
"Culture eats strategy for breakfast"
7 Business Model Innovation 306
Taming the beast
8 Leading An H2 Digital Transformation 360
A renewed understanding of digital transformation
9 Putting It Into Practice 384
Training requirements How to kick-start an innovation or transformation
initiative in a large organization
10 About 427
About Digital Leadership AG
Get to know the lead authors & key contributors
Acknowledgments
11 Index 442