How to Demonstrate Software So People Buy It - Geery, Brian
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Reading this book guarantees you'll gain an unfair competitive advantage that enables you to sell more software and make more money! How to Demonstrate Software So People Buy It presents strategies for fine-tuning your software demonstration activities before, during, and after the demonstration. In software sales, the demonstration comes at the apex of your prospects' purchasing process. Your demonstration must be memorable, solve pressing business challenges, justify cost, and outperform any other solution. Some marketers have told me this statement is too harsh, but I'll say it anyway. This…mehr

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Produktbeschreibung
Reading this book guarantees you'll gain an unfair competitive advantage that enables you to sell more software and make more money! How to Demonstrate Software So People Buy It presents strategies for fine-tuning your software demonstration activities before, during, and after the demonstration. In software sales, the demonstration comes at the apex of your prospects' purchasing process. Your demonstration must be memorable, solve pressing business challenges, justify cost, and outperform any other solution. Some marketers have told me this statement is too harsh, but I'll say it anyway. This book enables you to decimate your competitors, including developing in-house or the status quo. In their own words, top producing software sales professionals talk about their journey to success. It is heartfelt. You'll learn about their lost deals, embarrassing moments, and learning experiences (the good, the bad, and the ugly) on the road to consistently achieving or exceeding quota and earning substantial commission checks. How to Demonstrate Software So People Buy It provides guidance for delivering persuasive and compelling demonstrations, streamlining your sales process, and accelerating prospects through your sales funnel. Read a page, any page, and you'll find software sales strategies that you can put to use tomorrow. Read this book BEFORE your competitors do.
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Autorenporträt
Brian Geery's specialty is working with software companies to improve their demonstration-to-close ratio. Brian knows how to sell software. His high-growth software company clients attest to it. Brian has a 25 plus year track record working with technology industry sales leaders to fine-tune their sales engines through the development and execution of successful sales strategies. He works alongside his clients to build scalable sales processes that deliver predictable revenue. Brian has worked with more than 175 clients, including AT&T, Centerstone Software, Centric Software, CerTek Software, Comcast, Cornerstone Software, Drawbase Software, Fidelity Investments, Ford Motor Company, Genesys Software, Harvard Business Publishing, HP, Iron Mountain, LPA Software, Process Software, Radview Software, Thomson Investment Software, and TimeLinx Software. Brian's strategies for sales success have been published in Selling Power Magazine, Sales & Marketing Management Magazine, The Wall Street Journal, and numerous sales publications and blogs. He has been a guest speaker on sales-related television and radio shows, and has been a featured speaker at a multitude of sales conferences. He is the co-author of Buy Me, I'm Worth It! and the editor of the SalesNv Blog. Prior to his career in consulting, Brian was a top producer in sales, sales management, and branch management at three technology companies over a 10-year period. During his consulting career, he has served as Vice President of Sales & Service at four technology companies where he built scalable sales organizations from the low millions to the high millions, including one company that doubled sales three years in a row, and was consequently acquired for $360 million in cash. As a proponent and advocate for the sales profession, Brian has held the following positions: ¿ Vice President of the Sales and Marketing Executives Association ¿ Vice President of the New England Technology Sales Executives Association ¿ Member of the Institute for the Ages Technology Circle ¿ President of the Sales and Marketing Toastmasters Association ¿ President of a condo association (a momentary lapse in sanity)