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Strategic market planning provides the key to growing a business and shaping its future. How to Develop a Strategic Marketing Plan contains the tools for generating a credible strategic marketing plan so that organizations not only survive but thrive. Actual case histories from companies such as Campbell Soup, Co., Texas Instruments, Inc., and Quaker State Corp. illustrate how business-building opportunities can translate into competitive strategies and tactics. It develops planning skills that apply to all areas of business. Planning forms, checklists, and guidelines for customizing an SMP are available for download.