How to Do Critical Discourse Analysis - Machin, David;Mayr, Andrea
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Want to use Critical Discourse Analysis, but not sure where to start? This book is the complete toolkit you need.
Each chapter presents distinct concepts and ideas in Critical Discourse Analysis, explaining how to use them in your research and why. Packed with case studies of news texts, social media content, memes, promotional videos, institutional documents, infographics and webpages, the book shows you how to apply each set of tools to real life examples.
Most importantly, examples, case studies, and revised opening chapters of this second edition show how multimodal Critical…mehr

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Produktbeschreibung
Want to use Critical Discourse Analysis, but not sure where to start? This book is the complete toolkit you need.

Each chapter presents distinct concepts and ideas in Critical Discourse Analysis, explaining how to use them in your research and why. Packed with case studies of news texts, social media content, memes, promotional videos, institutional documents, infographics and webpages, the book shows you how to apply each set of tools to real life examples.

Most importantly, examples, case studies, and revised opening chapters of this second edition show how multimodal Critical Discourse Analysis can help us to understand the role of language in the functioning of society and politics today, shaping our priorities for what to do and how to act.

This book is an inspiring and valuable resource for any undergraduate students and researchers who wish to understand and use Critical Discourse Analysis.

David Machin is Professor of Linguistics at Shanghai International Studies University.

Andrea Mayr is an Associate Professor at Zayed University.
Autorenporträt
David Machin is Professor of Linguistics at the Institute of Corpus and Applications, Shanghai International Studies University.  He publishes in a range of academic fields applying multimodal critical discourse analysis to provide unique insights.  His books include Introduction to Multimodal Analysis (2020), Doing Visual Analysis (2018), Visual Journalism (2015) and The Language of War Monuments 2013). He is coeditor of the journal Social Semiotics, which publishes researching which uses multimodal critical discourse analysis and is on the editorial board of a range of leading journals in the field.