Shel Holtz, Neville Hobson

How to Do Everything with Podcasting

• Broschiertes Buch

Produktbeschreibung

Reach a targeted and influential audience using the medium that's gone from underground scene to mainstream. How to Do Everything with Podcasting walks you, step by step, through the process of creating, broadcasting, and promoting your own podcast. You'll get tips for targeting your audience, refining your content, integrating various technologies, and profiting from your podcast. You'll also discover how businesses can use podcasting as a fresh, inexpensive way to communicate with customers, investors, and employees. Subscribe to, download, and listen to podcasts Get the right hardware and software Plan, record, edit, and release your own podcast Incorporate music, sweeps, interviews, and other elements Connect with listeners using blogs, live chats, and user-created content Profit from your podcast through advertising, networking, and merchandising Tap into support services for help with production, hosting, bandwidth, and more Create customer-focused or business-to-business podcasts

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Produktdetails

• Verlag: McGraw-Hill Osborne / McGraw-Hill Professional
• Seitenzahl: 360
• Erscheinungstermin: 1. Juli 2007
• Englisch
• Abmessung: 231mm x 186mm x 20mm
• Gewicht: 628g
• ISBN-13: 9780072263947
• ISBN-10: 0072263946
• Artikelnr.: 22421949

Autorenporträt

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Inhaltsangabe

Foreword Acknowledgments Introduction Part I: Get Started with Podcasting Chapter 1: What Is Podcasting? Chapter 2: Who Is Podcasting and Why Chapter 3: Find Podcasts that Suit Your Interests Chapter 4: Download and Subscribe to Podcasts Chapter 5: Listen to Podcasts Part II: Produce Your First Podcast Chapter 6: Get the Hardware You'll Need Chapter 7: Get the Software You'll Need Chapter 8: Record Your First Podcast Chapter 9: Edit Your Podcast Chapter 10: Release Your Podcast Part III: Refining Your Podcast Chapter 11: Determine What Your Podcast Should Accomplish Chapter 12: Define Your Audience Chapter 13: Decide on Your Approach Chapter 14: Incorporate Standard Podcast Elements Chapter 15: Connect with Listeners Part IV: Make Money with Your Podcast Chapter 16: Make Money from Your Podcast Through Advertising and Other Means Chapter 17: Reach Out to Podcast Networks Chapter 18: Sell Merchandise Through Your Podcast Chapter 19: Tap into Podcasting Support Services Part V: Use a Podcast As a Business Communication Tool Chapter 20: Where Podcasting Fits in the Business World Chapter 21: Your First Business Podcasts Chapter 22: Podcast to Your Customers and Other Customers Chapter 23: Podcast to Build Your Company's Reputation Chapter 24: Produce a Business-to-Business Podcast Chapter 25: Use Internal Podcasts in Your Business Chapter 26: Use a Podcast to Help Your Small Business Compete APPENDIX A: LEGAL CONSIDERATIONS APPENDIX B: A GUIDE TO PODCASTING RESOURCES APPENDIX C: PODCASTING GLOSSARY INDEX