How to do marketing - Rod, J.
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Do you want to know why by applying the knowledge of marketing poured into this book you can obtain profitability in everything you do? 3 Reasons for Reading this Book 1) Profitability. The main reason to read this book is that the marketing concepts covered in it have been put into practice by the author in the business world, with great economic results, as evidenced by the growth of the different organizations in which he participates. 2) Consistency. All of these concepts have been used not once, but many times, always yielding positive results, thus proving that the marketing theory…mehr

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Produktbeschreibung
Do you want to know why by applying the knowledge of marketing poured into this book you can obtain profitability in everything you do? 3 Reasons for Reading this Book 1) Profitability. The main reason to read this book is that the marketing concepts covered in it have been put into practice by the author in the business world, with great economic results, as evidenced by the growth of the different organizations in which he participates. 2) Consistency. All of these concepts have been used not once, but many times, always yielding positive results, thus proving that the marketing theory referenced in this book is functional for every field, and it is not just a matter of luck or chance. This document describes different scenarios in which the author's decision-making process is successful. 3) Simplicity. This material is quite simple to read, in that over less than 40 pages it makes an analysis of relevant information from the marketing gurus, which the author uses for his day-to-day management tasks. This is not your ordinary, complex, 600-page, boring marketing book.
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Autorenporträt
J. Rod is:* Degree in Marketing from the Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)* Master in Administration from the National Autonomous University of Mexico (UNAM)* Doctor of Educational Sciences from the University of Havana (UH)* Research professor at the University of Sotavento (US)* Founding Rector of the American Isthmus University (UIA)J. Rod was born where the river meets the sea in Coatzacoalcos, Veracruz, Mexico, on June 4, 1976. At age 13 he wrote his first poem and at 18 years old he began to write his first novel "Universal Language". He has published more than 30 fiction books between novels and short stories; and academics from the areas of marketing, education and administration. His last five novels "Déjà Vu", "No destination", "2027", "The perfect design" and "Christmas at home"; and his academic book "How to do marketing" have been among the best-selling books on Amazon (Spanish Version).