Scott Smith is a renowned futurist, business writer and adviser who is an expert in strategic foresight and futures design. He has over 25 years of grounded experience in applied foresight and has advised global corporations, governments and NGOs including UNICEF, ASOS, the Dubai Future Foundation and Comcast. He has been featured in The Wall Street Journal, WIRED, Quartz and The Atlantic. He is based in Amsterdam. Madeline Ashby is a consulting futurist, expert and adviser on technology, culture, politics and strategic foresight, based in Toronto. She is a regular contributor to Slate and writes for MIT Technology Review.
Chapter
00: Introduction; Chapter
01: Different futuring for different needs; Chapter
02: Getting started
scoping; Chapter
03: Sensing and scanning
finding signals of the future now; Chapter
04: Sense
making and mapping
turning data and insights into patterns and themes; Chapter
05: Scenario development
combining patterns and themes to tell strategic stories; Chapter
06: Storytelling and prototyping
creating ways for others to engage with your future stories; Chapter
07: Assessing effectiveness
tools for monitoring and measuring fitness of approach; Chapter
08: What to do next? Building a futuring culture; Chapter
09: Conclusion
