How to Get a Planned Gifts Program Up and Running

Herausgeber: Stevenson, Scott C

• Broschiertes Buch

Produktbeschreibung

Originally published by Stevenson, Inc., this is a step-by-step guide for launching effective planned gifts programs. Readers will learn how to plan and set goals, identify prospects, build mailing lists, involve volunteers, publicize planned gifts, build awareness, recognize donors, and more. Important topics covered include: * Estate gift modeling * Advisory councils * Testimonials * Deferred payments * Promoting bequests * Planned gift expectancies * Cultivating agents of wealth * Building prospect lists * Accepting life insurance * Planned gift ambassadors * Challenge gifts * Intention forms * Endowment donors * Planned gifts newsletters * Planned giving marketing plans * Estate donors Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Produktdetails

• Verlag: Wiley
• 2nd Revised edition
• Seitenzahl: 64
• Erscheinungstermin: 13. Mai 2013
• Englisch
• Abmessung: 280mm x 216mm x 4mm
• Gewicht: 188g
• ISBN-13: 9781118691670
• ISBN-10: 1118691679
• Artikelnr.: 37717694

Autorenporträt

Scott C. Stevenson is the editor of How to Get a Planned Gifts Program Up and Running, 2nd Edition, published by Wiley.

Inhaltsangabe

Getting Started: Planning, Setting Goals
Prospect Identification, Building a List
Involve Volunteers, Nurture a Planned Gifts Committee
Planned Gifts Options to Offer
Meeting One-on-One
Planned Gifts Newsletter & Other Printed Communications
Strategies for Marketing Planned Gifts
Identify, Nurture Agents of Wealth
Publicize Planned Gifts, Build Awareness
Online Strategies
Recognition and Stewardship Measures
Planned Gift Forms, Policy Issues and Samples
Appendix: Resources for the Planned Gifts Professional