How to Get to Great Ideas - Birss, Dave
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A tangible approach to building the intangible skill of creativity, offering a simple new theory about how to have original and valuable ideas.

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Produktbeschreibung
A tangible approach to building the intangible skill of creativity, offering a simple new theory about how to have original and valuable ideas.
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Autorenporträt
Dave Birss spent 20 years as an advertising creative, coming up with ideas for many of the world's biggest brands. Along the way, he led the creative departments of a number of the UK's top agencies, including Poke, OgilvyOne, and McCann Worldgroup, winning many awards along the way. This experience led to him becoming the Editor at Large for The Drum Magazine. Since then he's taught at universities and organizations all over the world. He's the author of A User Guide to the Creative Mind, a handbook for creative thinking that's recommended reading on many of the world's top advertising courses. He's the founder and editor of the online magazine OpenForIdeas.org, where he's collecting the best thinking on every stage of the creative process for business. He's also the brains behind RIGHT THINKING, a system for generating effective ideas. He's currently working with companies around the world to help them use the system to improve their thinking.
Rezensionen
Makes you sit up and listen. Rachel Evans, Experian Data Quality