How to Get Your Agency to Run through Brick Walls... Without Paying More - Davis, Joanne
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This essential little volume by Joanne Davis should be a constant reference on the desk of every client and agency executive. It would undoubtedly improve relationships, save money, and produce better work.

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Produktbeschreibung
This essential little volume by Joanne Davis should be a constant reference on the desk of every client and agency executive. It would undoubtedly improve relationships, save money, and produce better work.
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Autorenporträt
Joanne Davis founded Joanne Davis Consulting, Inc. in 2000, became a partner in SCAN International in 2006, and is currently Co-CEO. The consulting firm specializes in agency models, marketing client and agency optimization, agency search and compensation management, and marketing coaching and training. Consulting clients include and have included many of the largest in the world: the U.S. Department of Defense, BMS, Dunkin', ExxonMobil, Ford Motor Company, IBM, Intel, Hilton Worldwide, Johnson & Johnson, Macy's, Microsoft, MillerCoors, Pfizer, Subway Restaurants and TD Bank. Earlier, she was acting CMO for the U.S. Department of Defense and started her career on the agency side, ultimately as an agency president and board member.A well-known speaker and writer, Joanne has spoken on four continents for organizations such as 4A's, ANA, IAA World Congress, Festival of Media, ISM, and the American Advertising Federation. She was invited to join the ANA faculty in 2004 and is also a member of their "Ask the Experts" advisors. She has coached thousands of marketing and procurement executives.In 2009, Joanne Davis Consulting was certified as a WMBE. Joanne's leadership and contributions to the industry are further underscored by her involvement with THE ADVERTISING CLUB. She served on the Executive Committee of the Board of Directors for 20 years, during which she also held the positions of President, Chair of the Foundation, and Nominating Committee Chair. Her efforts led to the success of many programs. Her influence was recognized when she was selected by Advertising Age as one of the '25 Women to Watch' in the first year of the awards program. She was also profiled by USA Today for her expertise in new business development.She lives in New York City and Miami Beach and has visited 100 countries.